Recognition system for small business

Short description

Imagine that you travel around the country, in every town visiting shops, cafes, bistros. You feel that absolutely unknown people recognize you as an old friend. In the coffee shop you are offered exactly the sort of coffee that you love, and souvenir shops offer discounts as to a regular customer. All this looks like a miracle, you are pleasantly surprised and pleased.

Unfortunately miracles happen only in fairy-tales . The thing is that small businesses have successfully implemented the "Recognition system for small business". Preserving individual privacy, the system allows collecting information on customer's purchases and the services used. The system makes it possible to "recognize" the customer already at the entrance of the shop and immediately inform the seller about customer's preferences. It gives a big advantage for selling goods and services, as well as limitless opportunities for targeted advertising.

The system is based on the radio sensors that reveal the unique parameters of mobile WIFI, Bluetooth, GSM client devices. This may be "BD_Address" for Bluetooth and "MAC" for WIFI. After determining the ID of a client the information on his purchases and used services enters the CRM database and will be available to other trading network users.



What is your idea of the problem can be solved?
Author Cisco Author Cisco


It will help sell goods and services more effectively. Anna Gossen Anna Gossen


Who will be the first customers of your ideas?
Author Cisco Author Cisco


  1. Small business (Car-wash, cafes, petrol stations, shops, etc.).
  2. Advertising agencies. It is a new effective way of targeting advertising. For example the advertising profiles on plasma panels (in the street, in office, in transport, etc.) can be dynamically changed depending on the customers nearby. If there is a beer lover coming – advertisement of beer will appear.
  3. News agencies. It is a new way of targeting means of delivering information. Niels Gossen Niels Gossen


Who are the major competitors? What are the main benefits of your ideas before the competition?
Author Cisco Author Cisco


Competitors are similar systems based on customer identification by credit cards. The advantage of the described idea is that:
  1. Customer can be identified long before the client takes out his credit card and pays.
  2. Identification is possible within a distance.
  3. Customers don't need any additional devices, sensors or tags.
If I am not mistaken, such an idea is not implemented. You can be the first to produce such systems. Sergey Bessonnitsyn Sergey Bessonnitsyn


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